Must-read books for marketing researchers

Quirk’s came up with this year’s new list of Must-read books for market researchers. As much as some of these books – especially the ones on the list of Quantitative toolbox – I am happy to add all these books on my to-read list. I’ve already read a couple of these books like Made to Stick by Chip and Dan Heath, and Good to Great by Jim Collins, and I must say that these books are not only recommended for market researchers but for all people interested in marketing and/or psychology!

My first book from list is going to be The Psychology of Survey Response by Roger Tourangeau, Lance J. Rips and Kenneth Rasinski 🙂 


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